"No one knows what is going to happen in the next four weeks, let alone the next four months," Muderick said. Typically, the summer is the time when toy manufacturers and toy sellers meet up at big conventions to hash out deals, check out new products and prepare for the lucrative month of December. Retailers hit hard by the outbreak aren't making the same commitments to purchase toys in bulk ahead of the holiday season. While stores like Target and Walmart were able to remain open, Crazy Aaron's other retail partners were shuttered.Įven with the rise in sales, Crazy Aaron's still faces a difficult road. The company's putty can be found in big-box retailers, mom and pop toy stores, specialty shops and even bookstores. "There were heavy double-digit declines for the revenue of our product." "The second half of March, April and into the middle of May was severe," founder and CEO Aaron Muderick said. It had to think fast about its future and make quick decisions about how it would adapt to the new reality. With retail stores shuttered, play dates canceled and schools moving into homes, Crazy Aaron's product sat on shelves, no word of mouth or last-second purchases to lift sales. It's the type of toy that is often tested first, squished in kids' fingers or stretched as wide as it can go between two hands, before it finds its way into parents' carts. And that was just the start of its troubles.Ĭrazy Aaron's Thinking Putty has long been considered an impulse purchase, something consumers pick-up at the last minute before they cross through the checkout lane. On Friday the 13th of March, the company, which specializes in soft, malleable putty, was shutdown, unable to ship or make its own product. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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